If times are tough, do this...

• Innovate to get sales, what are some ways you can be innovative to get those sales coming in?
• Research the law of attraction
• Look after and nuture those customer relationships that could create repeat custom and word of mouth advertising
• Work on improving your sales team's tone and body language in their sales process
• See cold calling as starting new relationships so it becomes not so daunting
• Set goals for potential customers, target less customers with more effort and plan each step
• Use time management efficiently to get sales, be disciplined, turn the phone off and be deliberate to avoid distractions
• When targeting potential customers do what you like to receive, if you prefer to receive a phone call than an email, then make a phone call rather than send an email
• Use MacDonalds as an example and think about ways you can upsell (upsize for a 50c) or cross sell (would you like fries with that)
• Give referrals to get referrals
• Become a solutions provider
• Invest in yourself and your team, invest in relationships (see below)
• After networking events, email people you met there the next day to continue to form relationships
• Design a client management plan to get loyalty and to get referrals (put real effort in, it's as simple as that)
• Invest in relationships. Work out your A, B and C customers and spend a relative percentage of the sales you receive from each group on nurturing those relationships
• Research and use the 80/20 rule. eg: 80% of your sales will come from 20% of your customers
• So write down your top 10 customers and write down what you are going to do for them
• And make contact with them within every 13 weeks
  visit Brandits Ideas Centre www.brandits.co.nz